Now in its fourth year, the Financial Wellbeing Impact Awards are back — and bolder than ever. We're proud to announce the 2026 shortlist, recognizing the organizations and initiatives at the forefront of financial wellbeing in a rapidly changing world.
With entries now closed, we've had the privilege of reviewing an outstanding range of submissions from around the globe. From fintech innovators to global enterprises, the entries reflect the growing momentum behind financial education as a core pillar of employee wellbeing.
At nudge, the quality and ambition of this year's entries have reinforced just how much this space has evolved. Businesses aren't just talking about financial wellbeing — they're taking bold, measurable impact.
From innovative programs to company-wide commitments, these organizations are redefining what financial wellbeing looks like in practice:
Best financial wellbeing strategy
AstraZeneca | AWE | JTC | Kenvue | Siemens Healthineers
Biggest impact on benefits or retirement
BlackRock | Deutsche Bank | FanDuel | Kyndryl | UCB
Biggest impact on financial health
Canada Life UK | Delta | Deutsche Bank | PepsiCo | Rio Tinto
Breakthrough financial wellbeing program
Diageo | Eli Lilly | GE Aerospace | Jazz Pharmaceuticals | Magnit | Microsoft | The People's Partnership | Veep
Financial wellbeing champion
Accenture | Capgemini | PwC | Utility Warehouse
Global impact via financial education
Accenture | AXA XL | BlackRock | Cadence | Capital Group | Diageo | GSK | PepsiCo
Outstanding commitment to financial wellbeing
Cisco | Hastings | Intuit | LTC | M&G | National Grid | Phoenix | Siemens
Wider business impact
BlackRock | Deutsche Bank | Rio Tinto | Siemens | The People's Partnership
"When we launched these awards, we wanted to shine a light on the people and organizations quietly transforming how employees experience their financial lives. Four years on, the boldest and brightest in this space are more ambitious, and more impactful than ever. This community — spanning reward, benefits, HR, retirement, and more — continues to raise the bar. We're honored to be part of it."
Our 2026 panel of judges represents decades of combined expertise across financial services, wellbeing, and employee benefits — ensuring every winner is recognized on merit:
📅 Save the date: June 25, 2026
That’s when we will reveal the winners and celebrate the bold and bright change-makers leading the financial wellbeing revolution.
Be part of the buzz and show your support:
#boldandbright #financialwellbeingimpactawards
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