Financial Wellbeing Impact Awards 2026: Shortlist

Introducing the 2026 Financial Wellbeing Impact Awards shortlist

Celebrating the boldest and brightest in financial wellbeing

Now in its fourth year, the Financial Wellbeing Impact Awards are back — and bolder than ever. We're proud to announce the 2026 shortlist, recognizing the organizations and initiatives at the forefront of financial wellbeing in a rapidly changing world.

With entries now closed, we've had the privilege of reviewing an outstanding range of submissions from around the globe. From fintech innovators to global enterprises, the entries reflect the growing momentum behind financial education as a core pillar of employee wellbeing.

At nudge, the quality and ambition of this year's entries have reinforced just how much this space has evolved. Businesses aren't just talking about financial wellbeing — they're taking bold, measurable impact.

Meet the 2026 shortlist

From innovative programs to company-wide commitments, these organizations are redefining what financial wellbeing looks like in practice:

Best financial wellbeing strategy

AstraZeneca | AWE | JTC | Kenvue | Siemens Healthineers

Biggest impact on benefits or retirement

BlackRock | Deutsche Bank | FanDuel | Kyndryl | UCB

Biggest impact on financial health

Canada Life UK | Delta | Deutsche Bank | PepsiCo | Rio Tinto

Breakthrough financial wellbeing program

Diageo | Lilly | GE Aerospace | Jazz Pharmaceuticals | Magnit | Microsoft | The People's Partnership | Veep

Financial wellbeing champion

ABB | Accenture | Capgemini | PwC | Utility Warehouse

Global impact via financial education

Accenture | AXA XL | BlackRock | Cadence | Capital Group | Diageo | GSK | PepsiCo

Outstanding commitment to financial wellbeing

Cisco | Hastings | Intuit | LTC | M&G | National Grid | Standard Life | Siemens

Wider business impact

BlackRock | Deutsche Bank | Rio Tinto | Siemens | The People's Partnership

A word from Tim Perkins, Co-Founder and CEO of nudge

"When we launched these awards, we wanted to shine a light on the people and organizations quietly transforming how employees experience their financial lives. Four years on, the boldest and brightest in this space are more ambitious, and more impactful than ever. This community — spanning reward, benefits, HR, retirement, and more — continues to raise the bar. We're honored to be part of it."

Meet the judges: a panel of influencers and experts

Our 2026 panel of judges represents decades of combined expertise across financial services, wellbeing, and employee benefits — ensuring every winner is recognized on merit:

• Laura Jackson, Wellbeing and Benefits consultant
• Selina Jones-May, Senior Global Benefits Brinks Global Services
• Jessica Inskip, Host of Market Make Her podcast
• Kalpana Fitzpatrick, Journalist and author
• Emmanuel Asuquo, TV personality and financial advisor
• Laura Moore, Financial wellbeing speaker
• Gethin Nadin, CIO, psychologist and author
• Scott Knowles, Global Financial Wellbeing Leader

📅 Save the date: June 25, 2026

That’s when we will reveal the winners and celebrate the bold and bright change-makers leading the financial wellbeing revolution.

Join the conversation

Be part of the buzz and show your support: 
 #boldandbright #financialwellbeingimpactawards

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