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Making Money Simpler

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Autumn budget 2018

Autumn Budget 2018

What It Means for Your People – 30 Min Webinar

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Our Latest Research

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2019 Financial Education Calendar

Find out what change will impact your people

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We’re Nudge.

We’re making money simpler.

We combine news, data and behavioural psychology to provide personalised, sales-free and confidential Financial Education to employees and their families.

We’re improving the Financial Wellness of our Nudge community across the UK and Ireland.

Meet Our Clients

Dani Brackpool

Benefits Manager

“Thousands of people work at Virgin Atlantic and Virgin Holidays so we needed a platform which could offer personalised education covering a wide range of topics and needs. Nudge can be accessed from anywhere in the world and offers our people helpful tools to make managing their money and financial wellness easier – all at the touch of a button.”

Thomas Hiles

Group Benefits Manager

“The take-up of benefits and the interests of people don’t necessarily always correlate to their age, job grade or gender. It’s therefore essential that a financial education solution is personalised to the needs of each individual, whilst communicating relevant benefits in a way that help them come to life.”

Heike Avramovic

Head of Reward & Policy

“For me, the biggest, most important thing about our benefits strategy is to make this whole thing digital. We want happy people at the workplace who can enjoy what they do, and who don’t need to worry about their finances.”

Sandra Shipley

Benefits Manager

“Financial Education for employees is growing in popularity as it improves Financial Wellbeing and helps take the stress out of managing money. It can also improve physical and psychological wellbeing too. We wanted to launch a service that was designed to appeal to all our employees regardless of age, wealth or lifestyle – for instance a school leaver understanding their first credit card, through to a retiree planning inheritance for their family.”

Rose Kelly

Payroll and Benefit Manager

“By integrating financial education into our strategy we have been able to target and personalise the communication of our benefits to really impact how our people engage with them.”

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Making Money Simpler 

with Financial Education that’s:

  1. Sales free

    Peace of mind – educating not selling.
  1. Personalised

    Delivering an individual experience.
  1. Inclusive

    ISAs to inheritance, bills to borrowing – every money matter.
Example of Financial Education nudge on pet insurance

Giving You a Nudge

  1. Event-driven notifications

    Get a nudge when you need it.
  1. Choose your channel

    Work or home. WhatsApp, email or SMS.
  1. Action focused

    Providing the “so what”.

Dreams & Goals

Moving home, having a child, saving a nest egg.

Interactive apps supporting life’s ambitions.

News & Views

Keep up-to-date with our latest news and publications