Data and insights you can actually use

Prove the ROI of nudge, and your financial wellness program, through data. Inform decisions to increase uptake of benefits and demonstrate wider business outcomes.

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The impact of nudge

Using comprehensive mixed-method qualitative and quantitative research, impartial research partner Censuswide analyzed and compared nudge users with non-nudge users. The findings revealed:

Improve financial health

Drive uptake of existing benefits

Wider business impact

Global MI and engagement data

Our powerful data analytics dashboard called ‘nudgenomics’, provides a wealth of insight into how your global users are engaging with nudge, all presented in a digestible format. A high-level overview of your nudgenomics data, presented in one report dashboard. See an example below:

Financial needs and interests

Financial needs and interests

Benefits education

Benefits education

Financial health

Financial health

Case studies

99% engagement with launch program.

88% of employees make use of benefit allowance.

68% engagement with retirement contribution window.

62% of employees have engaged with nudge.

46% increase in traffic to benefit portal.

Read our Case Studies


global clients




lives touched

Frequently asked questions

Here are a few of our frequently asked questions. Looking for more? Check out the full list below. Or get in touch and we can talk.

Read full FAQs

What is financial wellbeing?

When people are in control of their money, they’re in control of their lives. They’re happier, less anxious and more empowered. We call this “financial wellbeing”. At nudge, we believe our intelligent combination of education and technology can help create and – most importantly – maintain this happy state.

Why is education the most effective way to improve financial wellness?

Financial wellness isn’t achieved with a one-off solution. Naturally, it’s different for everyone. For some, financial wellness is putting food on the table. For others, it’s investing for the future. The truth is, we all want to make the most of our money – high or low – to enjoy a comfortable and content quality of life.

And to make the most of our money we need to understand it. Good financial decisions are influenced, at the micro-level, by personality and preferences, and at the macro-level, by world events, the economy and government policy. All these factors are in constant flux. That’s why a one-off solution doesn’t work – everyone needs fresh, personalized education to navigate their changing circumstances, take control and improve their financial wellness.

How does nudge work?

nudge, an impartial financial education platform, demystifies money management and coaches you to better understand your finances to help you take control. 

Our platform is powered by data and behavioral psychology – that’s nudge theory – delivering the right content to the right person at the right time.

Features include: notifications or ‘nudges’, financial education stories, a personalized financial feed and simple money management tools. All features deliver up to date, personalized skills and knowledge to help you improve your financial wellbeing.

Get started for free today. Book a demo.

Get started for free today. Book a demo.

Networks and accreditations

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