The nudge we needed
nudge was founded by Jeremy Beament and Tim Perkins. From 2001 to 2013, they helped hundreds of thousands of people in many of the world’s leading organizations to understand their reward packages. In that time, they discovered that very few understood their packages, and they had a more fundamental need. People need to be in control of their finances such as their savings, debts, bills, tax, mortgages and family commitments. Regardless of their age, wealth or confidence, people need a trusted partner to help them get on top of their personal finances to bring better financial wellbeing. And there simply wasn’t one. That gave them an idea. In 2013, that idea became nudge.
