Why we do
what we do
In today’s complex financial world, ignorance isn’t bliss. For billions of people, it’s hardship, hassle and lost opportunity. But we believe change is possible.
We believe in financial wellbeing – that when people are in control of their money, they’re in control of their lives. And if we can help make their salaries, or wages, or payments go further, we can make sure that time spent working is time well spent – and that every human life counts for more.
We believe that the combination of education and technology can do this. When people see the benefits of financial education, they understand. When they understand they act. When they act they’re rewarded. When they’re rewarded they come back for more. And this virtuous cycle, once created, will continue – and create brighter financial futures for everyone, everywhere.