Global financial education, with a local experience

The nudge platform improves people’s wellbeing by building their financial skills and knowledge without the worry of being sold to.

The impartial financial education on nudge is created and maintained by our in-house team of global financial experts and delivered through market-leading technology.

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People with access to nudge

35%

have reduced their debt

41%

have increased their savings

66%

are more hopeful about their financial situation

Global financial expertise

We offer a consistent, personalized technology experience with locally relevant education wherever you are in the world.

Our global team of personal finance experts research, curate, design and publish all our in-country financial and benefit education. And as the nudge community grows, so does our team of experts, supporting our clients’ key locations, in their local languages.

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nudge's key features

Personalized financial education feed

A personalized feed full of bite-sized financial education and snackable articles, all curated to be inclusive of circumstances and interests. In one click, save and review later - or share with friends and family so they can benefit too. With a 68% global engagement rate, nudge makes the world of money fun, familiar and accessible.

Get a nudge in the right direction

Powered by behavioral psychology and data. When there’s something you need to know, or a financial action you ought to take, we’ll send you a personalized, timely nudge as a reminder. Then step by step, before you know it, you’re on a path to prosperity. Send a nudge via SMS, email, Slack, WhatsApp or Meta. And guess what? Only 1% of people unsubscribe.

Change the narrative with stories

Step inside our library of dynamic financial education stories, designed to help you achieve what you want in life - from everyday money management to more complex finance topics. Interactive, impartial financial education, money management tools and progress trackers mean you’ll never miss a step.

Make money management easy with tools

Our interactive tools help you plan, prepare and organize your finances from the unexpected to the expected. The tools (for budgeting, saving and investing) are embedded in stories, simplifying money at exactly the right time in your learning journey.

Check your financial health

Our financial health checkup helps you understand where you’re thriving and where there’s room for improvement. From saving and spending to borrowing and planning, you’ll get an instant score and financial education plan to improve your financial health. A financial health score enables you to measure your progress over time, and take action.

On-demand money masterclasses

These 20-minute engaging sessions cover a range of topics like investing, debt and budgeting and are accessible through the platform 24/7 – so people can learn in their own time and with their loved ones. During the sessions people are signposted to take action on their finances, work through activities and continue their learning on nudge.

Friends and family premium

Friends and family premium gives your people the opportunity to invite five people to set up their own personal nudge account – so they can also benefit from personalized financial education. Even better, those loved ones can be anywhere in the world and can receive nudge in the language that works for them, with content that is locally relevant. 

Alumni experience

Whether it’s voluntary resignation or a business restructure, it’s important to protect your brand as a caring, responsible employer once an employee has left. Alumni experience enables you to provide nudge for an extra six months after a person leaves, so they can continue to benefit during change in circumstances. 

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Explore the nudge platform

Take a tour of nudge’s key features and find out how we empower 1.5m+ users with personalized, impartial financial education for brighter financial futures.

Updating your profile

Updating your profile
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Check your financial health

Check your financial health
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Friends and family

Friends and family
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Personalized education feed

Personalized education feed
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Financial education stories

Financial education stories
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Frequently asked questions

Here are a few of our frequently asked questions. Looking for more? Check out the full list below. Or get in touch and we can talk.

READ FULL FAQS

What is nudge?

nudge is an impartial, global financial education platform for all. Combining behavioural psychology, data and personalized education, nudge empowers people to develop their financial skills and knowledge. A global solution without conflicting financial products, our inclusive approach is trusted by millions worldwide.

Does the nudge platform meet accessibility standards?

Yes. At nudge, we are committed to making impartial financial education accessible to all. Our platform complies with the Web Content Accessibility Guidelines (WCAG 2.1 AA) - the golden standard of web accessibility around the globe, to ensure that nudge can meet everyone's needs.

In partnership with the Royal National Institute of Blind People (RNIB), we have optimized the experience for neurodivergent people and those who require screen readers and keyboard accessibility. These improvements make our platform more inclusive for everyone.

Learn more about the RNIB and nudge partnership

Can nudge offer their platform beyond just my employees?

Yes. There are two extra features that you can purchase to extend the reach and impact of your financial wellbeing program:

1. Friends and family premium
You can extend the gift of financial wellbeing to the loved ones of your people. Friends and family premium gives your people the opportunity to invite five people to set up their own personal nudge account - so they can also benefit from personalized financial education. Even better, those loved ones can be anywhere in the world and receive a nudge in the language that works for them, with content that is locally relevant.

Read how BnP Paribas improves the financial health of their friends and family

2. Alumni experience
Whether it’s voluntary resignation or due to business restructure (redundancy), it’s important to protect your brand as a caring, responsible employer once an employee leaves. Alumni experience allows you to continue providing nudge for an extra 6 months after a person leaves, so they can continue to benefit during this change in circumstance.

Get started for free today. Book a demo.

Get started for free today. Book a demo.

Networks and accreditations

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