How financial education is transforming lives

3 min read

A safe place to navigate the world of money, together

When the world feels uncertain, when headlines are filled with rising costs, market dips, and financial stress, it’s easy to feel overwhelmed. But in those moments, the most powerful thing we can do is create clarity, connection, and confidence.

At nudge, we believe that everyone deserves a safe, impartial space to learn about money. But more than that, we believe no one should have to face these challenges alone. Financial wellbeing isn’t just a personal journey; it’s a shared one.

Financial health is a shared challenge

Money doesn’t just live in our bank accounts. It shows up in the way we plan our futures, care for our children, and navigate life with the people we love. Our 2025 Global financial wellbeing report: Navigating volatility shows just how deeply financial behaviors are woven into our relationships:

• 1 in 5 people (19%) said their financial behaviors have caused stress or tension in their personal relationships.
• 15% shared that money had made them feel disconnected from the people who matter most.

This isn’t about spreadsheets, it’s about emotional distance, missed moments, and silent worries. But it doesn’t have to be this way.

The positive side of literacy

Here’s the good news: financial literacy creates connection. It builds trust. It makes space for open, shame-free conversations. According to our research:

• People with good or excellent financial literacy are three times more likely to say their financial behaviors increased trust and transparency in relationships.
• They’re also less likely to feel disconnected from their loved ones.

When we understand money better, we relate to each other better. We plan together, dream together, and problem-solve together. This is the kind of confidence that doesn’t just help people, it lifts whole communities.

Why talking about money with your loved ones matters

Money remains one of the hardest things to talk about. Many of us were raised to believe that it’s impolite, inappropriate, or too personal to bring up. But silence creates stress and experience proves that honest, respectful money conversations do far more good than harm. People who talk openly about money:

• Make smarter, safer decisions
• Build stronger relationships
• Teach children better habits
• Feel calmer, more in control, and less alone

So how do we break the silence? We do it side by side with nudge as your partner.

nudge: your global financial wellbeing partner

nudge is more than a platform. We’re your partner. Whether you’re an employer supporting your people or an individual navigating life’s many decisions, nudge is a safe place to navigate the world of money. We champion your better financial health and bring financial learning into everyday life in a way that’s kind, clear, and impartial. With nudge, you’re helping someone take a small step toward lasting change.

Together, you’re transforming lives one share at a time

Talking about money with your family can feel intimidating, but it’s an essential part of ensuring everyone’s financial wellbeing. With that in mind, and in celebration of International Day of Families here are our key tips to help you navigate these important conversations:

Before you talk, share: Sharing financial education is a powerful way to start open conversations about money. With nudge's easy sharing features and Friends and Family Premium bolt-on, your people can invite loved ones around the world to learn, talk, and grow together financially.

Start the conversation early: The sooner you begin, the easier it becomes. Regular money talks help normalise the topic and reduce anxiety. Use these moments to understand your loved ones' needs, like helping a parent with aging care costs or supporting a sibling with debt.

Encourage openness: Be transparent about your financial situation and encourage others to do the same. Discussing things like budgeting, debt, and financial goals can bring you closer and help your family make informed decisions.

Ask the right questions: To kick off a conversation, ask your parents or loved one’s questions like:

• “How do you manage your finances day-to-day?”
•  “What plans do you have in place for the future?”

These questions can spark meaningful discussions and show you care about their wellbeing.

Be prepared to listen: Remember, these conversations are not just about sharing your thoughts but listening to others. Approach sensitive topics with empathy and be open to different perspectives.

Give the next generation good money habits

By having regular conversations about the cost of things and the time and effort it takes to earn and save money, you help your kids develop a realistic understanding of how money works. These early lessons lay the foundation for smarter financial decisions and greater independence as they grow up. Here are some conversation starters for different age groups:

• Conversation starters for kids aged seven and under: Why do we need money? What are some things you can get with money?
• Conversation starters for kids aged 8-12 years old: What is your first memory of money? Why is it important to save money? How much do you think I earn?
• Conversation starters for kids aged 13-15 years old: Do you think money can make you happy? Is there anything you regret spending money on? Would you rather have $1m today or 1 cent doubled every day for 30 days? (This teaches them about compound interest)
• Conversation starters for kids aged 16 years and over: Why do you think it's important to start paying into a pension (or retirement plan) early? Do you know what a credit score is? Do you know the difference between saving and investing?

By making financial discussions a part of your regular family routine, you’re strengthening relationships and ensuring everyone feels supported and understood in times of need.

Because confidence is contagious.
And you’re the reason it spreads.