SSE launches financial education program in Ireland

SSE, a leading energy company, has extended its financial education program to include employees in Ireland, in conjunction with nudge.

The company, which is Ireland’s second largest energy utility and the leading developer and investor in cleaner energy infrastructure, employs around 1,000 people in the country.

The extension of financial education for employees in Ireland follows a successful launch in the UK in January 2018.

Sandra Shipley, Benefits Manager at SSE comments: “A year ago we introduced financial education for our UK people as part of our wider wellness strategy. We’re delighted with the high engagement that we’ve seen with nudge and the way that the personalized experience appeals to all our employees regardless of age, wealth or lifestyle. As a reward team it also gives us access to rich data and insight about our people’s interests and financial goals, so that we can better shape our reward strategy and communications.”

The financial education service provided by nudge in Ireland uses Irish specific content and benchmarking data to make money simpler in two ways:

• A personalized platform that provides financial education posts and ‘Dreams and Goals’ action plans.
• Personalized ‘nudges’ providing tips, tricks, guidance and actions in line with lifestyle, legislative or company events via email, SMS or WhatsApp.

Sandra continues: “We’re delighted to be the first of the utility companies to offer personalized financial wellness support to our people in Ireland. It’s important to us to have a consistent approach to health and wellness across the UK and Ireland and to offer our people the support they need to make managing their money simpler. With the introduction of auto-enrolment to Ireland in 2022, the need to actively engage people in improving their own financial wellness is heightened, and the adoption of financial education among leading Irish employers is set to grow.”