Financial education: a bet that pays off for everyone

3 min read

For global companies with diverse teams, maintaining consistency and making a real impact isn’t just a challenge - it’s a necessity. Flutter Entertainment, a leading name in the entertainment industry, faced this very challenge as it sought to unify its benefit and wellbeing communication strategies across multiple brands.

The challenge
With over 24k employees across different divisions and distinctive brands, Flutter Entertainment needed a cohesive and streamlined financial wellbeing experience. Each brand had its own approach, and aligning them under a unified strategy was no small feat. The goal was clear: deliver financial education that resonates with all employees, regardless of location or brand.

The Solution
To bring this vision to life, Flutter Entertainment partnered with nudge, embedding the company’s overarching strategy -“Be well, live well, save well”—with personalized, impartial financial education. Taking a phased approach, the rollout began with FanDuel, one of Flutter Entertainment’s flagship brands. The results were nothing short of impressive: 60% employee engagement within the first six months.

Encouraged by this success, Flutter expanded nudge across all brands and regions, executing a structured three-phase launch strategy.

Phase 1: FanDuel rollout
The initial launch focused on driving awareness and engagement among FanDuel employees through a well-planned communication strategy:
● Employees received “nudge is coming” emails and calendar invitations to ‘Intro to nudge’ masterclasses.
● The nudge platform was introduced and promoted on FanDuel’s benefits platform.
● A “Rookie Card” weekly email campaign helped simplify the new benefits system, using baseball-themed communication materials to make the messaging engaging and accessible.

Phase 2: expansion across countries and brands
With the success of the FanDuel rollout, Flutter Entertainment extended nudge’s reach to additional brands and regions, ensuring a seamless global transition:
● nudge ambassadors were selected to champion the initiative within their teams.
● Communication leads used digital signage, intranet articles, and social media posts to increase awareness.
● Reward leads received tailored launch messaging, while employees were invited to “Intro to nudge” masterclasses with pre-read materials to enhance engagement.

Phase 3: final rollout to remaining brands and countries
The final phase focused on ensuring financial education was accessible to all employees, with adaptations made for different populations where necessary. Additionally, Flutter Entertainment incorporated specialized financial wellbeing training tailored to key employee groups:
● BOLD community (Black Organization for Leadership and Development)
● LGBTQ+ employees through a ‘Pride and Prosperity’ masterclass
● Festive Finances masterclass
● DE&I financial wellbeing training

These sessions saw participation numbers ranging from 100 to 400 employees per session, demonstrating the growing demand for financial education.

The results: a winning strategy
Since launching nudge, Flutter Entertainment has seen remarkable results:
● 67% of employees have engaged with nudge
● 66% of engaged employees completed a financial health checkup
● 5-star rating for DE&I financial wellbeing training

By prioritizing financial education and making it an integral part of employee wellbeing, Flutter Entertainment has created a lasting impact. Their partnership with nudge has ensured that financial wellbeing is not just an initiative, but a culture - one that empowers employees with the knowledge and tools to thrive financially.

Get in touch to find out more about how to partner with nudge.