Driving uptake of your global benefits
The world of money and employee benefits can be filled with jargon. We’re here to simplify this and educate your employees on their finances and benefits, no matter their background or financial literacy level.
With nudge, you can expect:
greater understanding of employee benefits
increase in benefits take-up
increase in retirement contributions
Your people can’t value what they don’t understand
Employers invest significantly in employee benefits. However, most employees don't have a strong understanding of their benefits or how to make the most of them—undermining both employee wellbeing and the effectiveness of benefit strategies.
Regardless of the benefit, our technology seamlessly integrates your benefits to drive better awareness, understanding, and uptake of what you offer.
Your Total Rewards data embeds into our hyper-personalized financial education journeys, so the nuances of real-life financial decisions are explained within the context of the individual's salary, bonus, equity, retirement, and other benefits, helping your people to achieve their goals.
How we promote your benefits
Tailored communications (nudges)
We nudge the right person at the right time for the right reasons. With multiple employee benefits in your offering, our personalized nudges communicate your program or focus on relevant employee benefits for the individual so they are aware of what is on offer and take action. They can choose to receive nudges via SMS, WhatsApp, email, and/or MS Teams.
AI money coach
Powered by AI, your people can ask their money coach a question and receive impartial, validated, and up-to-date education. Essential to drive benefits uptake, the money coach integrates all company benefits information. Within the context of the employee’s question and responses, the money coach can source relevant benefits in their answers to increase visibility and adoption.
Platform homepage
Spotlight the benefits you want to promote on the nudge platform homepage. Pinned posts at the top of your people’s live feed and benefits panel on the side of the page can link out to key benefits. As the first place your people go to when they log on to nudge, this maximizes the opportunity for your people to learn about the benefits you want to increase engagement with.
Embedded in financial education
We incorporate your benefits within the financial education on nudge, including our live masterclasses. As your people learn about a particular topic, they can also understand what is available to them. For example, if someone is engaging with education on debt management, we can signpost them to their EAP as a resource to utilize if needed.
Global campaigns
We will work with you to create a financial wellbeing calendar packed with events, initiatives and campaigns. Against these dates, we plot out benefits that you want to educate your people on. For example, encouraging people to update their beneficiary forms to protect their family’s finances on International Day of Families. Campaign toolkits drive action through nudge and your internal communication channels.
Client impact
£8.4 million in additional retirement contributions, a 24% higher uptake of the bonus waiver scheme and 76% of eligible employees contributed to the share scheme
$2.5m+ equivalent of buying power awarded to employees as part of financial education incentive
26% made contribution changes to their retirement scheme
180% increase in employees utilizing the bonus sacrifice scheme
88% of employees make use of benefit allowance
69% engagement with their global RSU trading window
30% increase in retirement contributions by over a third of employees
Ready for a demo? Get in touch today.
Further resources
Factsheet
The missing link between benefits awareness and utilization
On-demand webinar
How to boost benefits utilization with impartial, personalized financial education
eBook
Global benefit edu-action:
It's time to make moves on your benefits
Frequently asked questions
Here are a few of our frequently asked questions. Looking for more? Check out the full list below. Or get in touch and we can talk.
READ FULL FAQSHow does the nudge platform work?
The nudge platform combines AI, behavioral science, and localized financial expertise to deliver personalized, timely financial and benefits education whenever and wherever it’s needed. nudge provides peace of mind that when something happens in the world of money that you need to know about, you have access to a safe-space to learn about it and take action.
What are the key features on nudge?
The nudge platform helps you to better understand your finances, take action and plan your future. Key features include:
- Prompts and reminders (nudges): When there’s something your people need to know, or a financial action they ought to take, we’ll send them a personalized, timely nudge as a reminder. They can choose to receive nudges via email, SMS, WhatsApp, and/or MS Teams.
- AI money coach: Powered by AI, your people can ask their money coach a question and receive impartial, validated, and up-to-date information on their finances and benefits. This creates a safe space to understand the world of money and build skills.
- Financial health checkup: Our financial health checkup enables your people to understand where they’re thriving and where there’s room for improvement. They get an instant score and a tailored financial education plan to help them improve their financial health.
- Live feed: Using profile data, market events, and employee added interests, your people consume education through an intuitive live feed. This personalization, along with multi-media formats, makes nudge a simple, natural, and engaging experience.
- Money moments: Money moments brings together the financial topics that shape everyday life. Whether planning goals, navigating challenges, or reacting to change, our intelligent tools and conversational prompts make money management effortless.
How do you measure engagement?
Our powerful data analytics dashboard called ‘nudgenomics’, provides a wealth of insight into how individuals are engaging with nudge, all presented in a digestible format. A high-level overview of your nudgenomics data, presented in one dashboard.
Our financial health checkup also monitors improvements in financial health, giving you the data to show tangible wellbeing impact.
You can use this data to inform your wellbeing and employee benefit strategy, with benefits your people really need to achieve their goals. With this information you can use nudge as an education tool, targeted to an individual's needs, and maximize your reward spend by driving a better understanding of your employee benefits.