Driving uptake of your global benefits

The world of money and employee benefits can be filled with jargon. We’re here to simplify this and educate your employees on their finances and benefits, no matter their background or financial literacy level.

With nudge, you can expect:

greater understanding of employee benefits

increase in benefits take-up

increase in retirement contributions

Your people can’t value what they don’t understand

Employers invest significantly in employee benefits. However, most employees don't have a strong understanding of their benefits or how to make the most of them—undermining both employee wellbeing and the effectiveness of benefit strategies.

Regardless of the benefit, our technology seamlessly integrates your benefits to drive better awareness, understanding, and uptake of what you offer.

Your Total Rewards data embeds into our hyper-personalized financial education journeys, so the nuances of real-life financial decisions are explained within the context of the individual's salary, bonus, equity, retirement, and other benefits, helping your people to achieve their goals.

How we promote your benefits

Tailored communications (nudges)

We nudge the right person at the right time for the right reasons. With multiple employee benefits in your offering, our personalized nudges communicate your program or focus on relevant employee benefits for the individual so they are aware of what is on offer and take action. They can choose to receive nudges via SMS, WhatsApp, email, and/or MS Teams.

AI money coach

Powered by AI, your people can ask their money coach a question and receive impartial, validated, and up-to-date education. Essential to drive benefits uptake, the money coach integrates all company benefits information. Within the context of the employee’s question and responses, the money coach can source relevant benefits in their answers to increase visibility and adoption.

Platform homepage

Spotlight the benefits you want to promote on the nudge platform homepage. Pinned posts at the top of your people’s live feed and benefits panel on the side of the page can link out to key benefits. As the first place your people go to when they log on to nudge, this maximizes the opportunity for your people to learn about the benefits you want to increase engagement with.

Embedded in financial education

We incorporate your benefits within the financial education on nudge, including our live masterclasses. As your people learn about a particular topic, they can also understand what is available to them. For example, if someone is engaging with education on debt management, we can signpost them to their EAP as a resource to utilize if needed.

Global campaigns

We will work with you to create a financial wellbeing calendar packed with events, initiatives and campaigns. Against these dates, we plot out benefits that you want to educate your people on. For example, encouraging people to update their beneficiary forms to protect their family’s finances on International Day of Families. Campaign toolkits drive action through nudge and your internal communication channels.

Client impact

£8.4 million in additional retirement contributions, a 24% higher uptake of the bonus waiver scheme and 76% of eligible employees contributed to the share scheme