Find out more about nudge, the leading financial wellbeing employee benefit

nudge is an impartial, global financial education platform for all. Combining behavioural psychology, data and personalized education, nudge empowers people to develop their financial skills and knowledge. A global solution without conflicting financial products, our inclusive approach is trusted by millions worldwide.

The nudge platform helps you to better understand your finances, take action and plan your future. Key features include:

• Financial health checkup: Complete a short questionnaire to understand where you're thriving and where there's room for improvement - from saving and spending, to borrowing, learning and planning. You’ll get an instant score and a plan of recommended financial education to improve your financial health.
• Prompts and reminders: When there’s an event in personal finance you need to know about or a financial action you ought to take, nudge will send you a personalized, timely prompt – or ‘nudge’. People on nudge can choose to receive their nudges via SMS, email, WhatsApp, Slack and/or Workplace by Meta.
• Personalized feed: Packed with the latest financial news and information, delivered to you in bite-sized, jargon-free education. In one click, save and review later - or share with anyone you know who may find it useful.
• Financial education stories: From everyday money management to more complex finance topics, stories answer your money questions and develop your financial skills and knowledge.
• Money management tools: Our selection of interactive tools help you plan, prepare and organize your finances. Whether you need a helping hand with budgeting, managing debt, or modelling out savings or investments, our tools are easy-to-use and built around you so you can make your money go further.

nudge demystifies money management for all. Available in 195 countries, nudge is available via a sponsoring organization for their employees.

Learn how Expedia launched nudge to their employees in 57 countries.

When it comes to financial education for all, our goal is to provide every individual with a consistent, personalized technology experience, with local financial education in local language. So, no matter where an individual is in the world, they receive personalized, localized and timely financial education.

With globally relevant financial education in 195 countries, nudge is the leading financial wellbeing provider. In 79 of these countries, users are enjoying financial and benefit education that is localized to their specific country. 40 countries are in local language, or languages where they are multilingual, e.g Canada (English and French), India (English and Hindi) and the U.S (English and Spanish).

No. nudge is 100% impartial, personalized financial education – free from product or provider bias. This allows nudge to focus on improving people’s financial skills and knowledge without the conflict of product or service distribution.

Our nudge platform works to provide the best financial education for your people. Our best-in class client team will work alongside your team to truly understand your people's needs, habits, and challenges. Along the journey, from day one, you will have full access to our year-round engagement resources, open masterclasses, and exclusive events.

Client Success Managers (CSM) expertise

We understand that every organization has its own complexity in structure and technical systems. That’s why our client services consultants will pave the way for you to launch swiftly and smoothly. Our CSMs will ask about your benefit campaigns, understand your people and goals, and are always thinking about how nudge can support your wider wellbeing strategy. We help you define what success looks like.

nudgenomics (engagement data and analytics)

Your CSM will be your day-to-day point of contact, but we know how busy it can get. Every quarter, we meet with you to align the focus on success measures, share the latest nudgenomics insight, and recommend how you can shape your financial wellbeing strategy with nudge for maximum impact. We will walk you through a summary of your people’s engagement with nudge and their financial health, interests, and needs. In addition, we benchmark your engagement data against our client average, so you can keep a close eye on what’s working, and what’s not.

Reward and benefit education

Employee engagement with your benefit and reward programs can be challenging. The nudge platform is designed to promote your benefit programs through reward nudges. Whether it’s driving retirement contributions, to promoting your discount portal offerings, we can drive awareness, understanding, and instigate action on your benefits. We do this by working closely with you to tailor your reward nudges and sharing the latest success across our client community.

Financial wellbeing calendar

Our communication campaigns are critical to drive awareness and engagement with nudge. Our calendar is based on over ten years of experience of when areas of financial wellbeing support are needed the most. Alongside our shared impact goals and your benefits program, we will work with you to identify and recommend campaigns to drive awareness and engagement with your existing benefits and nudge.

Community engagement

On-demand money masterclasses

• These 20-minute engaging sessions cover a range of topics like investing, debt and budgeting, and are accessible through the platform 24/7 – so people can learn in their own time and with their loved ones. During the sessions people are signposted to take action on their finances, work through activities and continue their learning on nudge.

Financial wellbeing champion training

• Most companies will have ERGs like women’s or pride networks, or groups that are perfect to spread the good word about the support you offer. Our champion sessions create deep learning for these groups so they can improve their own financial health and go on to spread the word of nudge. We see this as the future of benefits communications. Get the brochure

nudge pricing is based on factors including the number of employees, the number of countries, your chosen term and the extent to which you want to use nudge for bespoke financial education, unique to your organization.

Get in touch and we’ll discuss your specific requirements and how nudge can support your objectives. We'll then provide commercial options and help you build a business case, as required. 

The nudge platform combines personal finance education, data and behavioral psychology to provide individuals with in-the-moment, personalized financial education. nudge provides peace of mind that when something happens in the world of money that you need to know about, you have access to a safe-space to learn about it and take action.

You’ll need to set up the transfer of data at an agreed frequency via SFTP so we know who to provide with access to nudge. From an individual experience perspective, we can provide nudge as:

• A stand-alone service, with your people accessing the platform via single sign-on or with a username and password.
• Integrated into your existing technology, for example through your benefits portal.

Yes. You can include a logo on the platform and in communications. We can also tailor communications and in-platform education to include the name of your company or internal wellbeing/benefit brand, so it’s clear who is providing nudge.

No, all technology and education is owned by nudge. nudge is a single, secure global provider. 

Yes. At nudge, we are committed to making impartial financial education accessible to all. Our platform complies with the Web Content Accessibility Guidelines (WCAG 2.1 AA) - the golden standard of web accessibility around the globe, to ensure that nudge can meet everyone's needs. 

In partnership with the Royal National Institute of Blind People (RNIB), we have optimized the experience for neurodivergent people and those who require screen readers and keyboard accessibility. These improvements make our platform more inclusive for everyone.  

Learn more about the RNIB and nudge partnership.

All the education on the nudge platform is created by our in-house team of international personal finance experts. This way we can ensure that the education we provide is high quality, consistent and 100% impartial – reducing the risk of misinformation.

When there’s something you need to know, or a financial action you ought to take, you’ll get a nudge. Email addresses are the default channel to receive nudges but because we know people like to receive information in different forms, there are multiple channels you can make available for your people. Options include SMS, WhatsApp, MS Teams and Slack.

Explore the platform

On average, between 10 and 15 times a year but it depends on: 

• How much we know about the specific individual 
• How much legislative activity there is and 
• How much you use nudge as an education tool on your employee benefits 

Yes, all individuals experience a personalized feed of financial education, known as the ‘Me’ feed. But should they want to view something outside of their circumstances, individuals can choose to see everything on offer via the ‘Everything’ feed. 

In the world of personal finance, there are regular updates, announcements and legislative changes that impact people’s finances. Our team of personal finance experts publish new education on these changes every day.

Individuals on nudge get access to a range of money management tools and trackers to help them budget, invest and save. 

Yes. Our technology seamlessly integrates with popular employee benefit providers so people can easily see what else is available to them when they learn about a particular topic, from health insurance and retirement plans to wellness programs, and other benefits. You can also segment and promote relevant benefits to the right person, at the right time through trigger-based communications.

We live in an increasingly chaotic world where information and advice on money can be overwhelming, conflicting, and in some cases, downright dangerous. 

nudge simplifies the complex and helps address the common challenges many of us have when it comes to money:

No time? Prompts and reminders
When there’s an event in personal finance an individual needs to know about, or take action on, nudge will send a personalized, timely, prompt or ‘nudge’ to let them know.

Don’t know where to start? Personalized guidance
nudge gives individuals financial skills and knowledge, designed just for them. Right from their first visit, there’s always a clear next step in their financial wellbeing journey.

Not in control? Money management tools
Our selection of interactive tools help individuals plan, prepare and organize their finances. From budgeting and managing debt, to modelling out savings or investments, our tools are easy-to-use and built around the individual.

Improve financial health  

• Do you want to focus on specific employee communities (young talent, carers, women, etc.)? 
• Are there financial health challenges you want to solve (e.g. debt, cost of living or emergency fund savings)? 
• Are there employee financial goals you want to support (e.g. investments and life goals)? 
• Do you want to support global mobility?

Increase take-up of benefits and wellbeing services  

• Do you want to increase engagement in specific benefits (e.g. retirement plan, workplace savings, share plans, healthcare benefits, and support services - EAPs)? 
• What is your focus area – awareness, understanding or action? 
• Do you want to track the impact of increasing benefits uptake?

Wider business impact

We will work with you to align your financial wellbeing program with other business priorities for maximum impact, including: 

• Employee attraction and/or retention 
• Workplace awards/surveys 
• Gender finance gaps 
• Employee wellbeing 
• Environmental, social and governance 
• Diversity, equity and inclusion 

Explore the impact of nudge

Our powerful data analytics dashboard called ‘nudgenomics’, provides a wealth of insight into how individuals are engaging with nudge, all presented in a digestible format. A high-level overview of your nudgenomics data, presented in one report dashboard.

Our financial health checkup also monitors improvements in financial health, giving you the data to show tangible wellbeing impact.

You can use this data to inform your wellbeing and employee benefit strategy, with benefits your people really need to achieve their goals. With this information you can use nudge as an education tool, targeted to an individual's needs, and maximize your reward spend by driving a better understanding of your employee benefits.

Data and insights you can actually use

We believe financial wellbeing is an outcome. It’s that feeling when you are in control of your money and prepared for your future.  

You can make maximum impact on an individual’s financial wellbeing by giving them the skills and knowledge to take action on their personal finance and employee benefits. 

As a result, confidence builds so they can take control of their money and be more hopeful about their financial future. 

Employers are in a unique position to provide the kind of financial education that can change lives. By incorporating financial education into their benefits program, organizations can ensure employees have the tools they need to thrive. 

With nudge, you can expect: 

• 34% greater understanding of employee benefits 
• 21% increased take-up of benefits 
• 15% increase in retirement contributions 
• 66% more hopeful about their finances 

Yes. nudge offers Financial wellbeing champion training. 

In these live, interactive training sessions, our experts share knowledge from the nudge platform to empower groups of your employees to improve their financial wellbeing and signpost others to nudge to improve theirs. Centered on the nudge platform - they will gain insights into the impact of money on their community, enhance their skills in key financial topics, and receive the tools necessary to support others. 

Download the brochure for more information.

Yes. There are two extra features that you can purchase to extend the reach and impact of your financial wellbeing program: 

Friends and family premium 
You can extend the gift of financial wellbeing to the loved ones of your people. Friends and family premium gives your people the opportunity to invite five people to set up their own personal nudge account - so they can also benefit from personalized financial education. Even better, those loved ones can be anywhere in the world and can receive nudge in the language that works for them, with education that is locally relevant.

Read how BnP Paribas improves the financial health of their friends and family. 

Alumni experience 
Whether it’s voluntary resignation or due to business restructure (redundancy), it’s important to protect your brand as a caring, responsible employer once an employee leaves. Alumni experience allows you to continue providing nudge for an extra 6 months after a person leaves, so they can continue to benefit during this change in circumstance.