Find out more about nudge, the leading financial wellbeing program partner

nudge is an impartial, global financial education platform for all. Combining behavioral psychology, data and personalized education, nudge empowers people to develop their financial skills and knowledge. A global solution without conflicting financial products, our approach is trusted by millions worldwide.

nudge demystifies money management for all. Available in 195 countries, nudge is available via a sponsoring organization for their employees.

Learn how Expedia launched nudge to their employees in 57 countries.

When it comes to financial education for all, our goal is to provide every individual with a consistent, personalized technology experience, with local financial education in local language. So, no matter where an individual is in the world, they receive personalized, localized and timely financial education.

With globally relevant financial education in 195 countries, nudge is the leading financial wellbeing provider. In 79 of these countries, users are enjoying financial and benefit education that is localized to their specific country. 40 countries are in local language, or languages where they are multilingual, e.g Canada (English and French), India (English and Hindi) and the U.S (English and Spanish).

No. nudge is 100% impartial, personalized financial education – free from product or provider bias. This allows nudge to focus on improving people’s financial skills and knowledge without the conflict of product or service distribution.

Every organization is unique. That’s why we work with you to understand the goals of your program. Using data insights from 2 million global nudge community, we create a best practice global program tailored to your requirements.

With our impartial, global financial education platform at the heart, we work you to design and deliver a financial wellbeing program that includes benefits education, internal communication campaign toolkits, and live masterclasses. 

Importantly, your program is tailored to fit your available time and resources. And continuously refined using insights to drive greater impact on better decision making, benefits uptake and employee financial health.

nudge pricing is based on factors including the number of employees, the number of countries, your chosen term and the extent to which you want to use nudge for bespoke financial education, unique to your organization.

Get in touch and we’ll discuss your specific requirements and how nudge can support your objectives. We'll then provide commercial options and help you build a business case, as required. 

The nudge platform combines AI, behavioral science, and localized financial expertise to deliver personalized, timely financial and benefits education whenever and wherever it’s needed. nudge provides peace of mind that when something happens in the world of money that you need to know about, you have access to a safe-space to learn about it and take action.

The nudge platform helps you to better understand your finances, take action and plan your future. Key features include:

• Prompts and reminders (nudges): When there’s something your people need to know, or a financial action they ought to take, we’ll send them a personalized, timely nudge as a reminder. They can choose to receive nudges via email, SMS, WhatsApp, and/or MS Teams. 
• AI money coach: Powered by AI, your people can ask their money coach a question and receive impartial, validated, and up-to-date information on their finances and benefits. This creates a safe space to understand the world of money and build skills. 
• Financial health checkup: Our financial health checkup enables your people to understand where they’re thriving and where there’s room for improvement. They get an instant score and a tailored financial education plan to help them improve their financial health.
• Live feed: Using profile data, market events, and employee added interests, your people consume education through an intuitive live feed. This personalization, along with multi-media formats, makes nudge a simple, natural, and engaging experience.
• Money moments: Money moments brings together the financial topics that shape everyday life. Whether planning goals, navigating challenges, or reacting to change, our intelligent tools and conversational prompts make money management effortless. 

nudge provides a seamless end-to-end integration with your existing HR tech, benefit providers, and communication channels, including SAP SuccessFactors, Oracle and Workday.

Our platform connects to all major HRIS and benefit providers to manage the data transfer via API. We enable the easy use of Single Sign-On (SSO) by supporting any SAML2 and other SSO configurations.

In addition, we connect with popular internal communication channels, including WhatsApp, email, SMS, and MS Teams. 
 
Our simple plug and play solution means that your employees experience frictionless, secure, and simple access to nudge whenever, wherever they need it. 

Yes. You can include a logo on the platform and in communications. We can also tailor communications and in-platform education to include the name of your company or internal wellbeing/benefit brand, so it’s clear who is providing nudge.

No, all technology and education is owned by nudge. nudge is a single, secure global provider. 

Yes. At nudge, we are committed to making impartial financial education accessible to all. Our platform complies with the Web Content Accessibility Guidelines (WCAG 2.2 AA) - the golden standard of web accessibility around the globe, to ensure that nudge can meet everyone's needs. 

In partnership with the Royal National Institute of Blind People (RNIB), we have optimized the experience for neurodivergent people and those who require screen readers and keyboard accessibility. These improvements make our platform more inclusive for everyone.  

Learn more about the RNIB and nudge partnership.

Our global team of in-house personal finance experts research, curate, design, and publish all our in-country financial and benefit education. And as the nudge community grows, so does our team of experts, supporting our clients’ key locations, in their local languages.  
 
This means your people will receive location specific financial education from a trusted source without product or provider bias. Our personal finance experts are locally accredited to give you peace of mind that there is no outsourced translation, and your people will not be given false, conflicting or misleading information.

When there’s something you need to know, or a financial action you ought to take, you’ll get a nudge. Email addresses are the default channel to receive nudges but because we know people like to receive information in different forms, there are multiple channels you can make available for your people. Options include SMS, WhatsApp, and MS Teams.

Explore the platform

On average, between 10 and 15 times a year but it depends on how much: 

• We know about the specific individual 
• Legislative activity and economic changes there is in their country
• You use nudge as an education tool on your employee benefits 

Yes, using profile data, geographical location, personal circumstances, market events, and employee-added interests, an individual consumes their education via the highly-intuitive, personalized education 'Me' feed. But should they want to view something outside of their circumstances, individuals can choose to see everything on offer via the ‘Everything’ feed. 

In the world of personal finance, there are regular updates, announcements and legislative changes that impact people’s finances. Our team of personal finance experts publish new education on these changes every day.

Individuals on nudge get access to a range of money management tools and trackers to help them budget, save and track their financial health.

Yes. Our technology seamlessly integrates with popular employee benefit providers so people can easily see what else is available to them when they learn about a particular topic, from health insurance and retirement plans to wellness programs, and other benefits. You can also segment and promote relevant benefits to the right person, at the right time through trigger-based communications.

We live in an increasingly chaotic world where information and advice on money can be overwhelming, conflicting, and in some cases, downright dangerous. 

nudge simplifies the complex and helps address the common challenges many of us have when it comes to money:

No time? Prompts and reminders 
When there’s something you need to know, or a financial action you need to take, we’ll send you a personal, timely notification – or nudge. Based on your preferences, we'll only ever inform you of things that will affect you and your money.  

Not in control? Personalized education based on your interests 
From everyday money management to more complex finance topics, nudge provides bite-sized, jargon-free education in a variety of formats to develop your skills and knowledge. Right from your first visit, there’s always a clear next step in your financial wellbeing journey.

Don’t know where to start? Take the financial health checkup 
Understand where you’re thriving and where there’s room for improvement across five financial pillars. You’ll get an instant score, with a plan of recommended financial education to help you improve your financial wellbeing.

With nudge, you don’t have to worry about someone trying to sell you financial products. You’ll simply get impartial education and useful tools to help your financial wellbeing – nothing else. 

Improve financial health  

• Do you want to focus on specific employee communities (young talent, carers, women, etc.)? 
• Are there financial health challenges you want to solve (e.g. debt, cost of living or emergency fund savings)? 
• Are there employee financial goals you want to support (e.g. investments and life goals)? 
• Do you want to support global mobility?

Increase take-up of benefits and wellbeing services  

• Do you want to increase engagement in specific benefits (e.g. retirement plan, workplace savings, share plans, healthcare benefits, and support services - EAPs)? 
• What is your focus area – awareness, understanding or action? 
• Do you want to track the impact of increasing benefits uptake?

Wider business impact

We will work with you to align your financial wellbeing program with other business priorities for maximum impact, including: 

• Employee attraction and/or retention 
• Workplace awards/surveys 
• Gender finance gaps 
• Employee wellbeing 
• Environmental, social and governance 
• Diversity, equity and inclusion 

Explore the impact of nudge

Our powerful data analytics dashboard called ‘nudgenomics’, provides a wealth of insight into how individuals are engaging with nudge, all presented in a digestible format. A high-level overview of your nudgenomics data, presented in one dashboard.

Our financial health checkup also monitors improvements in financial health, giving you the data to show tangible wellbeing impact.

You can use this data to inform your wellbeing and employee benefit strategy, with benefits your people really need to achieve their goals. With this information you can use nudge as an education tool, targeted to an individual's needs, and maximize your reward spend by driving a better understanding of your employee benefits.

Data and insights you can actually use

We believe financial wellbeing is an outcome. It’s that feeling when you are in control of your money and prepared for your future.  

You can make maximum impact on an individual’s financial wellbeing by giving them the skills and knowledge to take action on their personal finance and employee benefits. 

As a result, confidence builds so they can take control of their money and be more hopeful about their financial future. 

Employers are in a unique position to provide the kind of financial education that can change lives. By incorporating financial education into their benefits program, organizations can ensure employees have the tools they need to thrive. 

With nudge, you can expect: 

• 34% greater understanding of employee benefits 
• 21% increased take-up of benefits 
• 15% increase in retirement contributions 
• 66% more hopeful about their finances 

Yes. nudge offers financial wellbeing champion training. 

In these live, interactive training sessions, our experts share knowledge from the nudge platform to empower groups of your employees to improve their financial wellbeing and signpost others to nudge to improve theirs. Centered on the nudge platform - they will gain insights into the impact of money on their community, enhance their skills in key financial topics, and receive the tools necessary to support others. 

Download the brochure for more information.

Yes. There are two extra features that you can purchase to extend the reach and impact of your financial wellbeing program: 

Friends and family premium 
You can extend the gift of financial wellbeing to the loved ones of your people. Friends and family premium gives your people the opportunity to invite five people to set up their own personal nudge account - so they can also benefit from personalized financial education. Even better, those loved ones can be anywhere in the world and can receive nudge in the language that works for them, with education that is locally relevant.

Read how BnP Paribas improves the financial health of their friends and family. 

Alumni experience 
Whether it’s voluntary resignation or due to business restructure (redundancy), it’s important to protect your brand as a caring, responsible employer once an employee leaves. Alumni experience allows you to continue providing nudge for an extra 6 months after a person leaves, so they can continue to benefit during this change in circumstance.