Client testimonials

Why our clients love nudge

Hear from companies who have successfully embedded nudge in their organisation. Supporting their people with a personalised financial wellbeing solution that is 100% free of product and provider bias.

"By using nudge, not only are we improving our employee’s general financial wellbeing, we are also able to promote and ‘nudge’ our employees about the fantastic benefits available to them that set us apart as an employer. We know from the increased participation in benefits like this and direct employee feedback that the nudge service is making a real impact on our employee’s lives, creating brighter financial futures for them and their families."

Rose Kelly, Payroll Manager

Payroll Manager

By far my favourite benefit at SAP. User friendly, easy to follow and fun.

SAP employee

Clear, slick and easy to find what you need.

Meta employee

nudge is a fantastic resource. Everything I need to keep my finances ticking over nicely in one place. Such a great benefit. Reliable, fun and very well presented. Thank you!

P&G employee

99% engagement with launch program.

88% of employees make use of benefit allowance.

68% engagement with retirement contribution window.

94% of employees have interacted with financial education resources.

74% of people feel in control of their finances.

65% engagement with Meta’s Global RSU trading window.

62% of employees have engaged with nudge.

46% increase in traffic to benefit portal.

84% engagement with nudge.

$2.5m + equivalent of buying power awarded to employees as part of financial education incentive.

95% of employees taking action on nudge within the first 3 months of launch.

"When originally assessing the market for financial education providers, nudge stood out as offering the only service that was truly independent, with no products to sell, as well as utilizing a personalized method of delivery. It has served us well for many years particularly the most recent challenging times. Crucial to us is that whilst it continues to innovate its product, they have remained true to their commitment to being completely impartial, keeping them neutral in terms of product recommendations."

Chris Coyne, Head of Performance and Reward

Head of Performance and Reward

"We’re pleased to partner with nudge to support all those in horticulture with their financial wellbeing. We want people to feel in control of their finances so that they are not only shown how to take immediate action, but also how to plan ahead. Using nudge can help people to feel confident in making good financial decisions, so they can make the most of their income. When people are in control of their money, they’re in better control of their lives making them happier, less anxious and more empowered. This is a good place to be."

Julia Hayne, Director of Services

Director of Services

"Money Sweetspot feedback is phenomenal and we're seeing as genuine, new, innovative and real. We're a new business that packs a punch. This is evidenced through out investor network, community and partnerships. We have no desire to be the biggest - we do have a desire to nudge the financial system back to where it needs to be - focused on people, and the REAL lives they live rather than a hypothetical data model."

Sasha Lockley, Co-founder and CEO

Co-founder and CEO

"Vodafone is deeply committed to supporting employee financial wellbeing and has a genuine care for their employees welfare. In fact, Vodafone has made it their mission, in partnership with nudge, to empower employees by providing personalized financial strategies and initiatives that foster strong financial health."

Caroline Read, Reward Lead

Reward Lead

"Inclusive financial wellbeing is an integral part of our global wellbeing strategy. As a people first organization, it is important that we continue to evolve and respond to the needs of our people. Our partnership with nudge ensures that we continue to do this by delivering, agnostic, impartial guidance."

Samantha Francis, EMEA Benefits Lead

EMEA Benefits Lead

“Rolling out nudge was a silver lining of Covid. We recognized our people and those they cared about who needed financial wellbeing support – so by giving nudge to our global employees we were shining a light of positivity in difficult times. This has stood the test of time as we come out of the pandemic, with engagement results and positive feedback superseding our expectations. As well as the tech, the team at nudge were brilliant - friendly, professional, helpful, nothing was too much trouble. It is a dream working with them.”

Melanie Venton, International Benefits Manager, EMEA & APAC

International Benefits Manager, EMEA & APAC

"Happy employees are motivated employees. This is why we give our people the best benefits, including impartial financial education. Since changing nudge to a core benefit, we have noticed a significant improvement in our people’s engagement, and this is positively impacting our connection to our employees. It just goes to show that a small change can make a big difference and we can’t wait to see what happens as our people continue to grow in their money confidence as time goes on."

Sue Bond, HR Services

HR Services

"As with our culture of safety and service, Delta’s desire to support the wellbeing of our people spans every corner of our global network. Financial wellness plays a major role in everyone’s overall health and wellness, which is why we are thrilled to offer a financial education program that caters to our hardworking Delta people based around the world."

Joanne Smith, E.V.P and Chief People Officer

E.V.P and Chief People Officer

"It was really important for us to offer the same seamless experience of financial wellbeing technology worldwide. When it comes to financial wellbeing, this consistency also needed to allow for a level of in-country variation and we were very considerate of this in our planning."

Alison Hanlan, Global Head of Reward

Global Head of Reward

"Partnering with nudge has allowed us to adapt our financial wellbeing strategy as needed, empowering our people when it comes to their financial education. Examples are nudge’s financial stories and Early Careers Money Management masterclass which is now a module within our Early Careers development programme. We feel its important to provide financial education at all stages and circumstances of life and nudge has made this possible."

Amy Vokes, EMEA Compensation & Benefits Professional

EMEA Compensation & Benefits Professional

"The nudge platform is an incredibly powerful financial education tool. At Equifax, helping people live their financial best is at the heart of everything we do. The information nudge provides support and enhances our colleagues' financial wellbeing. With the cost-of-living crisis, it's important now more than ever to give our colleagues access to financial resources. The masterclasses' nudge run cover a number of different topics and have really engaged our colleagues to think about their own financial situations."

Gareth Morgan, Engagement & Channels Manager

Engagement & Channels Manager

“Since launching nudge we’ve been delighted with the results we’ve seen and most importantly the impact it’s made on our people’s financial wellbeing. From increasing the usage of our benefit programs, to helping support our people and organization through challenging times. nudge is a vital resource and partner we know we can rely on to provide innovative solutions that deliver results.”

Ricardo D’Ash, Group Reward Manager

Group Reward Manager

"We are proud to deliver bespoke training to lawyers and future leaders from the world's least developed countries, as part of DLA Piper’s Global Scholarship Program. Partnering with nudge to support the individuals and their families with financial education specific to the UO not only enhances the relocation process, which can be quite daunting but also the wider employee experience as we welcome them to DLA Piper."

Louise Parker, HR Benefit Manager

HR Benefit Manager

"Employees have harnessed the power; they know what they want and the expectation is that we provide support, and financial wellbeing is a crucial component. We've been really excited about the interactions that we've had [with nudge]. We've had a ton of people reach out, more than any other product that we've ever offered, and thank us."

Morgan Bridges, Director, Global Benefits and Wellbeing

Director, Global Benefits and Wellbeing

“At Capgemini, a people-centric organization, we recognize the importance of financial wellbeing and the impact effective money management can have on our employees. We wanted to create an opportunity to empower our graduates and apprentices to be in the driving seat when it comes to their finances, so they are able to make the right start. For this, we partnered with nudge, our financial wellbeing provider, and designed a masterclass which provided a tailored session for our community based on each individual’s priorities and to encourage them to take control of their finances. We are delighted to see the creative approach taken by nudge and are thrilled to see the results, especially given that we have driven this initiative virtually.”

Ruth South, Head of Graduate and Apprentice Programs

Head of Graduate and Apprentice Programs

"At Visa, we’re proud to offer a range of amazing benefits that are tailored to our employees’ unique circumstances. We’re always looking for new and innovative ways to make sure that they’re continuously aware and making the most of what’s on offer. And hopefully, save some money along the way. Working with nudge to deliver personalized, timely and relevant communications has made a real impact on engagement with our bonus waiver scheme and we’re thrilled with the outcome."

Paul Tremelling, Senior Reward Manager

Senior Reward Manager

"We really wanted to get the message across to our employees that the sharesave scheme offers a very simple, hassle-free way to save for their medium-long term financial goals. We were delighted with the highly personalized and creative way nudge supported us to achieve this and are even more delighted with the results."

Carole Daley, Reward and Benefits Manager

Reward and Benefits Manager

"We wanted to introduce a workplace loan and savings service to provide a means of support to our employees and their households. However, we also wanted to ensure that before applying our employees had explored and understood all their options and, as an organization, we had good governance in place. The workplace loan story nudge developed for us delivered on both fronts and we’re delighted with the way it supported our employees’ decision-making and the feedback we’ve received.”

Sarah Mismar, Employee Pensions & Benefits Manager

Employee Pensions & Benefits Manager

“Vertex is immensely proud of the financial wellbeing program, particularly because of the results and positive impact it’s having on employees. Now that it’s won an award for the global impact via financial education, we know that all the time and resource invested has been worth it. We are looking forward to what we can achieve together in financial education with nudge in the future.”

Peter Csanyi, International Benefits Senior Manager

International Benefits Senior Manager

“We are proud of our financial wellbeing strategy, and pleased with the incredible results that are making tangible differences to employees’ lives. This is just the beginning and we are looking forward to driving the strategy further forward with nudge’s impartial financial education.”

Tim Colvin, Head of pensions and benefits

Head of pensions and benefits

"It is really important for us to do right by our employees, we believe that means providing the resources like nudge to help everyone thrive. Our benefits program is designed to give our global community the choice to help employees and their family reach life goals, and nudge is one for partners to support our people. We’re looking forward to seeing more people reach their full potential with nudge’s impartial financial education."

Thais Mingardo, Senior Compensation and Benefits Partner

Senior Compensation and Benefits Partner

ACCA

"When selecting our financial education provider, we wanted a solution that integrated seamlessly with our benefits platform via single sign-on, making it simple for our people to access when and where they needed it. It was also essential that the education covered the whole spectrum of money management and was a trusted source, free of product and provider bias. All of which nudge does."

Arup

"Financial wellbeing is an important factor in overall wellbeing. Offering personalised financial education helps our people to make sound financial decisions and encourage all important behaviours such as long-term saving. Communicating this information via email, WhatsApp or text message means that we can engage with our people more simply, quickly and effectively than ever before. When choosing a financial wellness provider, nudge met all our key selection criteria which was a service that supports our people whenever and wherever they needed it, and one that was free from any product push or bias."

AWE

"When assessing the market for financial education providers, nudge stood out as offering the only service that was truly independent, with no products to sell, as well as utilising a personalised method of delivery. We are truly excited about the opportunities it will offer our staff to tailor their education to their specific lifestyle needs."

"Because financial matters touch every part of a person’s life, we saw financial education as a great way to engage with all of our employees and do the right thing for them. As many of our people work long hours and remotely, seminars and face to face sessions haven’t worked that well for us in the past and therefore delivering it through technology was a must to engage with the whole of the workforce. We also needed to ensure that this wasn’t a complex implementation for us and nudge were able to deploy the service with literally just a few hours work from us which was surprising and refreshing."

Benefex

"As we continue to develop our best of breed benefits ecosystem, we have a desire to offer our clients the very best in terms of new innovation in the market. We see nudge as a best in class tech company and we have already created a Single Sign On that integrates RewardHub and nudge to create a seamless employee journey."

BlackRock

"Financial education is one of the fastest-growing employee benefits in the UK and one of the most important to get right. We feel that nudge provides the best and most interactive and efficient tool available to engage our workforce and to provide good, unbiased information, that is tailored to individual needs and available 24/7."

BNP Paribas

"The take-up of benefits and the interests of people don’t necessarily always correlate to their age, job grade or gender. It’s therefore essential that a financial education solution, like nudge, is personalized to the needs of each individual, whilst communicating relevant benefits in a way that help them come to life."

Capgemini

“At Capgemini we recognise the importance of financial wellbeing and the impact effective money management can have on our employees. We wanted to create an opportunity to empower our graduates and apprentices to be savvy and in the driving seat when it comes to their finances. To do this we partnered with nudge, our financial wellbeing provider and designed a webinar which provided a tailored session to showcase how to make the most of nudge and be in control of their money.”

City & Guilds Group

"As a business our purpose is to pioneer skills development via work-based learning. By adding financial education from nudge to our reward strategy, we want to give our people the skills and capabilities to better manage their money and prepare not only for their financial futures, but those ‘rainy day’ moments."

Ricardo D’Ash

Group Reward Manager

Clifford Chance

"nudge has been a real success at Clifford Chance. We particularly like that it is inclusive and can be easily adapted and targeted. From our trainees just starting their careers to our senior lawyers and business services people, there is something for everyone."

Cummins

"We introduced MyMoney to help employees better understand and make more of their hard earned money. There are two ways this helps our people: Firstly, event driven ‘nudges’ in line with changes such as home moves, changes in pay or legislation changes. Secondly, an independent and confidential website where employees have a trusted source of information. A large proportion of our people don’t work from a desk so it is essential we are able to support them on their terms – where and when they want. Knowing we will ‘nudge’ them when there is something they need to know about, they have the peace of mind they’re not going to miss anything."

DAC Beachcroft

"We are keen to set ourselves apart in the legal sector. Providing our employees with the tools to assist them to achieve the right level of work-life balance and wellbeing creates an enjoyable place to do business and the overwhelming feedback from our clients is that they prefer working with happy, motivated employees. It’s critical for us that anything new we add to our reward package is joined up with what is already in place, so financial education from nudge is a great addition because it provides a wrapper to help promote what we already offer"

Dentsu Aegis Network

"We completed an extensive review of our reward programme and a key part was asking people what they want, need and value. 44% said that ‘financial benefits’ were their priority with ‘Financial Education’ the 4th most popular benefit from a list of 20. A large proportion of our people are aged 20 and 30 so we need a solution that supports this audience in terms of both content and delivery. Being available via smartphones and supporting the popular gen-y topics of student debt, saving for holiday and getting on the housing ladder, as well as more traditional topics such as pensions, was therefore imperative. nudge ticks all the boxes for us."

Equifax

"We’re delighted with the high levels of engagement that we’ve seen with nudge and the way that the personalised experience enables us to communicate effectively with employees regardless of age, wealth or lifestyle. The core mission of our business is to improve the information that consumers have about their own finances, so it’s vital that we practice what we preach when it comes to our own people. We want to offer a globally consistent approach, giving them the support they need to make managing their money simpler."

Finastra

"By offering a tailored financial wellness strategy, our people are able to build resilience and deal with financial stress so they can remain focused and productive. We have already seen great levels of engagement with nudge which fits the needs of our multi-site, tech orientated workforce. When selecting the right service for us it was imperative that our people could personalise the education to fit their individual interests and that they are prompted at the right time to take action."

getty images

"We chose to work with nudge because they ensure that the service deeply integrates with our benefit package. Going forward, by tracking and benchmarking our employees’ usage, we have an essential feedback mechanism to help shape our wider reward strategy."

GVA

"We believe that employees should be able to tailor their benefits to suit their needs and lifestyle, and wanted to launch a financial education benefit that met this, and became the foundation to our financial wellbeing strategy. When selecting our provider, we wanted a solution that’s available when and where our people need it, and which personalises the financial education provided. It is also critical to us that the education covers the whole spectrum of money management and is free from product and provider bias - all of which nudge does."

Hastings Direct

“Launching nudge during the global pandemic has been vital for Hastings Direct to continue supporting our people. When it comes to our finances, money affects us all and is very personal. We all have different interests and needs - that are everchanging, especially at this time. nudge perfectly complements our wider wellbeing strategy whilst providing our colleagues with totally personalised and unbiased education and money management tools.”

Heineken

"Supporting the financial wellbeing of our people is more important than ever. The combination of timely personalised nudges, educational content and money management tools provided by nudge is helping our people to take more control of their personal financial situations. I would definitely recommend a focus on finances right now for any employer that is looking at how they can support their people at this time.”

IBM

"Following the pilot launch of nudge, 90% of those who took part said that nudge would help them better understand, manage and make more of their money. Within the first 6 months of fully launching nudge to IBM employees, we saw a take-up of 43% which was a very pleasing number for a brand new benefit and we look forward to building on this year on year."

JTI

"nudge allows us to tailor the education each individual employee receives, according to their age, salary, interests and their dreams and goals. It’s really important to us that we give our people the nudge they need to make better financial decisions."

National Grid

"The financial wellbeing platform has been really well received within our organisation. The nudges are relevant, timely and it’s great that we can personalize them to highlight our company benefits and nudgenomics give an insightful look at employees' financial interests. I'd recommend nudge to prospective clients; they're a pleasure to work with and provide a great service!"

Paypal

"Today's masterclass has been a resounding success. Each of the 5 sessions were well attended – I would estimate we had 80-90 participants in total! Nathan was excellent – he really engaged the whole room and there was lots of interaction. He also successfully flexed the content to ensure maximum time was spent on the topics of most relevance to each group."

Samsung

"We love the way nudge personalises education according to the employee’s age, gender, salary and benefit choices. It integrates with our flex system and delivers engaging education driven by changes in circumstances or legislation."

Santander

“I think the new WhatsApp nudges are great. Using WhatsApp to receive nudges means I don’t miss out on them and, with direct links to the full nudge content on the platform, makes it even easier to access the financial education available.”

SSE

"Financial education for employees is growing in popularity as it improves financial wellbeing and helps take the stress out of managing money. We wanted to launch a service designed to appeal to all employees regardless of age, wealth or lifestyle – eg, a school leaver understanding their first credit card, or a retiree planning inheritance for their family."

Starr Companies

"From the very first meeting with the team at nudge, we were impressed with their passion and approach to financial wellbeing. We were naturally a little apprehensive at that prospect of our project being as smooth as was being discussed, yet I can honestly say our expectations were matched, and actually surpassed, in a thoroughly impressive manner. nudge will become the centrepiece of our financial wellbeing offering and we couldn’t be happier.”

TD Securities

"nudge drives more understanding and awareness of our benefits, as well as completing the wellbeing jigsaw puzzle for our people. The feedback from employees has been excellent."

UK Power Networks

"Nearly 40% of our people have worked for us for 15 years or more, and it’s important that we continue to innovate our employee benefits strategy to stay at the forefront of the market in how we support our people to improve their wellbeing."

Unum

"We have a global vision to create a culture that supports the financial, emotional and physical wellness of our people. nudge is the missing piece of the jigsaw. It links everything we give our employees together and empowers them to take control - with a few ‘nudges’ along the way!"

Virgin Atlantic

"Thousands of people work at Virgin Atlantic and Virgin holidays so we needed a platform which could after personalised education covering a wide range of topics and needs. nudge can be accessed from anywhere in the world and offers our people helpful tools to make managing their money and financial wellness easier - all at the touch of a button."

Virgin

"None of us have a magic money tree! In order to justify introducing our financial wellness programme we pledged to drive up salary sacrifice savings across the company. By doing this we have more than offset the cost. nudge has increased flexible benefits logins by 18%, active selections by 22% and Bonus Exchange take-up to 14%. The ROI has paid for the service and provided extra funds to increase our pension contributions."

Visa

“At Visa, we’re proud to offer a range of amazing benefits that are tailored to our employees’ unique circumstances. We’re always looking for new and innovative ways to make sure that they’re continuously aware and making the most of what’s on offer. And hopefully save some money along the way. Working with nudge to deliver personalised, timely and relevant communications has made a real impact on engagement with our bonus waiver scheme and we’re thrilled with the outcome.”

Vodafone

"Supporting the financial wellbeing of our people is more important than ever. We've used nudge to keep our people informed, reassured and empowered during these turbulent times. Money masterclasses and personalized posts have been really well received. I'd definitely recommend a focus on finances for employers looking at how they can support their people."

William Hill

“We really wanted to get the message across to our employees that the sharesave scheme offers a very simple, hassle-free way to save for their medium-term financial goals. We were delighted with the highly personalised and creative way nudge supported us achieve this and are even more delighted with the results!”

"Really need help in this area and think this is a really great initiative. It will really help me make the most of what I have and reduce my anxiety on this topic too."

Accenture employee

City & Guilds

"It was a privilege to be invited and short listed for such an inaugural event."

City & Guilds

Saint-Gobain

"I thought it was brilliant, although a large number of attendees it felt very intimate and personal at the same time."

Saint-Gobain