Financial education: secret ingredient in bonus deferral uptake

No. of employees: 4,000+

Industry: FMCG

Established: 1824

The challenge

Mondelēz International partnered with nudge to drive better awareness, understanding and utilization of its benefits and enhance overall employee financial wellbeing.

One of the primary focus areas was to educate employees on the advantages of bonus deferral, by showcasing how they can save tax, but also pave the way for long-term wealth accumulation. They aimed to equip their colleagues with valuable financial knowledge and skills for a more secure future.

The solution

The initiative comprised of three key components:

1. Revamping the registration process: enhancing the signup process for bonus sacrifice by streamlining and simplifying the experience for users.
2. Rebranding the campaign: the bonus waiver/redirect campaign is now known at Mondelēz International as bonus sacrifice, to convey its purpose clearly.
3. Teaser communications: the introduction of personalized and timely financial and benefit education communications from nudge during the campaign launch proved to be highly effective. Campaign nudges were sent to 2,400 employees using various channels.

The synergy between the wider benefit and retirement team, and the various communications with nudge were key to the success of the campaign.

By leveraging a diverse range of channels to increase and reinforce the core message, Mondelēz International increased awareness and made a lasting impact. This collaborative approach not only elevated the campaign but also set a strong standard for effective benefit communication going forward.