Case closed: data-driven financial wellbeing that works

Established: 1880 

Industry: Law 

Employees: 1.2k 

The challenge 

Mills & Reeve identified that the cost-of-living-crisis was putting extraordinary pressure on people and their families, and that it’s an ongoing challenge for most. That’s why the promotion of financial wellbeing, underpinned by nudge’s impartial, personalized financial education, has been a key priority of their wellbeing program, with a particular focus on early-careers and those approaching retirement.  

The solution 

Using nudge data and insights, the team analyzed the financial topics that were of interest to their people and developed targeted financial education campaigns. For example, nudge data highlighted company-wide interest in retirement planning.  

With that insight the Mills & Reeve team designed an integrated retirement education campaign for Pensions Awareness Week, including financial training supported by nudge’s personalized education and tools, to deepen knowledge of the financial transition into retirement.  To accompany the educational experiences, the team addressed the emotional wellbeing side of retirement by running sessions with Age UK on the social transition into retirement.   

nudge also identified an appetite, particularly with younger colleagues, for support with investing. In partnership with nudge, the Mills & Reeve team designed an ‘intro to investing’ event that achieved a high attendance rate of 75, with positive feedback. 

“Super engaging, really friendly and answered all of my questions in a really straightforward way.”, “nudge has helped improve my financial literacy” – nudge training attendee