Removing barriers: nudge achieves highest standard of Web Content Accessibility Guidelines

Why accessibility matters

Removing barriers to financial education

There are more than a billion people living with disabilities globally, which is roughly 16% of the population. Additionally, 15-20% are neurodivergent.

We believe financial education should be for all, and removing the barriers to entry is why we are here. That is why the nudge platform adheres to the highest accessibility standards from the Web Content Accessibility Guidelines (WCAG). These guidelines define how to make web content more accessible.

Our client and trusted partner Royal National Institute of Blind People (RNIB) audits our platform to ensure we comply, most recently we have achieved the highest standard WCAG 2.2 AA.

"The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect."

Sir Timothy John Berners-Lee

Web Content Accessibility Guidelines 2.2 AA

The guidelines cover recommendations for making web content more accessible to a wider range of people with disabilities, including accommodations for blindness and low vision, deafness and hearing loss, limited movement, speech disabilities, photosensitivity, and combinations of these. They also provide some accommodations for learning disabilities and cognitive limitations, and make web content more usable in general. The guidelines address the accessibility of web content on any kind of device, including desktops, laptops, and mobile devices.

Examples of the standards nudge follows:

Interactive content that users can move by dragging, is moveable with a "single pointer".

A user doesn’t have to enter the same information more than once during a single journey, unless it is required for security purposes, such as passwords.

Provision of captions and text alternatives for multimedia (video, audio, imagery).

Audio control of auto-play content (video, audio).

Ensuring any time limits on content can be adjusted, turned off or extended.

Content and navigation appears and operates in predictable and consistent ways.

Why WCAG matters to employers

Enhanced experience for all employees

Many accessibility features, benefit not just people with disabilities but also users with temporary impairments or those accessing content in challenging environments.

Positive brand image

Demonstrating commitment to accessibility shows that your company values inclusivity and is considerate of diverse needs, enhancing your brand perception.

Legal compliance

In many regions, adhering to WCAG standards is becoming mandatory, and failure to comply could lead to legal issues and penalties.

Would you like to learn more about accessibility on nudge? Get in touch today.

Frequently asked questions

Here are a few of our frequently asked questions.

What are the key features of nudge?

The nudge platform helps you to better understand your finances, take action and plan your future. Key features include:

Financial health checkup: Complete a short questionnaire to understand where you're thriving and where there's room for improvement - from saving and spending, to borrowing, learning and planning. You’ll get an instant score and a plan of recommended financial education to improve your financial health.
Prompts and reminders: When there’s an event in personal finance you need to know about or a financial action you ought to take, nudge will send you a personalized, timely prompt – or ‘nudge’. People on nudge can choose to receive their nudges via SMS, email, WhatsApp, Slack and/or Workplace by Meta.
Personalized feed: Packed with the latest financial news and information, delivered to you in bite-sized, jargon-free education. In one click, save and review later - or share with anyone you know who may find it useful.
Financial education stories: From everyday money management to more complex finance topics, stories answer your money questions and develop your financial skills and knowledge.
Money management tools: Our selection of interactive tools help you plan, prepare and organize your finances. Whether you need a helping hand with budgeting, managing debt, or modelling out savings or investments, our tools are easy-to-use and built around you so you can make your money go further.

Why is financial literacy important in the workplace?

Employers are in a unique position to provide the kind of financial education that can change lives. By incorporating financial education into their benefits program, organizations can ensure employees have the tools they need to thrive.

With nudge, you can expect:

34% greater understanding of employee benefits
21% increased take-up of benefits
15% increase in retirement contributions
66% more hopeful about their finances

What countries is nudge available in?

When it comes to financial education for all, our goal is to provide every individual with a consistent, personalized technology experience, with local financial education in local language. So, no matter where an individual is in the world, they receive personalized, localized and timely financial education.

With globally relevant financial education in 195 countries, nudge is the leading financial wellbeing provider. In 79 of these countries, users are enjoying financial and benefit education that is localized to their specific country. 40 countries are in local language, or languages where they are multilingual, e.g Canada (English and French), India (English and Hindi) and the U.S (English and Spanish).