The Financial Wellbeing Impact Awards 2026

Celebrating the Bold and Bright

25 June 2026 | 5pm - 11pm BST

8 Northumberland Avenue, London

The award categories

Biggest impact on benefits or retirement plan uptake

This category includes those that have used financial education or education campaigns to promote and drive uptake of their employee benefits or retirement plan.

Wider business impact

This award will celebrate an organization that demonstrates how financial wellbeing is aligned with its broader business strategy.

Financial wellbeing champion

This category will celebrate a team or individual who has had a considerable impact on the financial wellbeing strategy of their organization or customer.

Best financial wellbeing strategy

This award will celebrate the team responsible for engineering the most impactful financial wellbeing strategy, which is underpinned by financial education and is aligned with its broader business strategy.

Biggest impact on financial health

The winner of this category will demonstrate significant positive change in people’s financial health.

Global impact via financial education

The winner of this category will demonstrate a positive financial education impact for people across the globe.

Breakthrough financial wellbeing program

If your organization has successfully launched a financial wellbeing program in the past 18 months, this new category is your opportunity to showcase your impact.

Outstanding commitment to financial wellbeing

This new category recognizes organizations that have shown a long-term commitment to improving financial wellbeing, showcasing lasting impact.

Join us at the Financial Wellbeing Impact Awards 2026

Ready to be part of something impactful? Join us and celebrate the organisations and individuals driving real change in financial wellbeing.

Last year's winners

Canada Life

Biggest impact on benefits or retirement plan uptake

Canada Life

Rio Tinto

Most inclusive experience

Rio Tinto

NESO

Wider business impact

NESO

Anna Carter, Diageo

Financial wellbeing champion

Anna Carter, Diageo

Pacific Life Re

Best financial wellbeing strategy

Pacific Life Re

AWE

Biggest impact on financial health

AWE

JTC

Global impact via financial education

JTC

The Impact Awards 2026

Frequently asked questions

Here are a few of our frequently asked questions. Get in touch with awards@nudge-global.com if you can't find an answer to your question.

Contact us

What is the Financial Wellbeing Impact Awards?

The awards is an annual event hosted by nudge to recognize, celebrate and honor the boldest, brightest and most impactful in financial wellbeing.

How do I submit an entry?

You submit an entry by downloading the entry form from this page and submitting it to the registration form. The deadline for entries is Friday, 1 May 2026.

When is the deadline?

The entries for the awards close on Friday 1 May 2026.

Can I submit an entry for more than one category?

Yes, you can. But make sure you submit an individual entry form for each category, ie. if you want to submit for Best financial wellbeing strategy and Most inclusive experience, you need to upload two entry forms and check both boxes.

How will the winners be decided?

Each year we invite a distinguished panel of judges to assess the entries.

  • The shortlisted companies will be selected by evaluating all award entries against the below criteria
    • If the entry answered the question clearly and in full
    • If it shows unique innovation
    • And if it demonstrates impact either with numbers or anecdotal feedback.
  • The judging panel will score the anonymous entries using the same criteria.

  • The companies with the highest scores in each category will be chosen as winners or highly commended. 

Can I attend the event without submitting an entry for an award?

Yes, you are welcome to register to attend the event, even if you don't submit an entry. Please register using the form on this page.

Networks and accreditations

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