Winners of the Financial Wellbeing Impact Awards 2025

2 min read

Bold and bright: celebrating the winners of the Financial Wellbeing Impact Awards 2025

The future of financial wellbeing is here - and it’s bold, bright, and brilliantly inspiring.

We’re beyond excited to announce the winners of the Financial Wellbeing Impact Awards 2025, a celebration of the pioneers transforming how people engage with money. Now in its third year, the awards have grown into a movement, shining a spotlight on those lighting the way with innovation, inclusion, and real-world impact.

This year’s entries lit up our judging panel. From dynamic tech leaders to legacy institutions, every submission radiated purpose, progress, and powerful results. Together, they’re creating a future where financial education and wellbeing are not just important — they’re essential.

At nudge, we’re proud to celebrate these trailblazers. They’re not only daring to dream bigger — they’re making financial wellbeing brighter for everyone.

Bold conversations to kick off the night

Before the celebrations began, we kicked off the evening with an insightful panel discussion featuring some of the leading minds in financial wellbeing, including shortlisted stars and past winners.

The conversation was packed with wisdom, honesty, and actionable takeaways on what truly makes a successful financial wellbeing program. From global strategy to local impact, these pioneers shared what it takes to move the needle:

Meet the panelists:

• Lucila Albano, Accenture

• Barry O'Brien, PepsiCo

• Paul Milner, National Numeracy

• Will Stanning, Flutter
  
  

Their shared passion and forward-thinking ideas set the perfect tone for a night dedicated to celebrating excellence and impact.

Meet the 2025 WINNERS

These standout organizations have redefined what it means to support people’s financial lives with courage, creativity, and commitment.

Biggest impact on benefits or retirement plan uptake

For bold thinking in driving benefits, engagement, and long-term planning.

Canada Life

Most inclusive experience

For building bright, welcoming spaces where everyone can thrive financially.

Rio Tinto

Wider Business Impact

For boldly integrating financial wellbeing into the very heart of business strategy.

NESO

Financial wellbeing champion (hall of fame)

For long-standing, shining leadership in financial wellbeing.

Anna Carter, Diageo

Best financial wellbeing strategy

For crafting bold, future-focused strategies that light the way forward.

PacificLife Re

Biggest impact on financial health

For delivering bright outcomes that change people’s lives for the better.

AWE

Global impact via financial education

For spreading financial confidence across borders and cultures.

JTC

A word from Tim Perkins, Co-Founder & CEO of nudge

"This is the first-ever awards series dedicated entirely to financial wellbeing — and it’s now a true celebration of a growing, global movement. The awards bring together a family of bold and bright professionals who care deeply about transforming people’s relationships with money. We’re proud to recognize those who are creating a lasting impact, one financial decision at a time."

A shining panel of judges

We owe a huge thanks to our stellar judging panel, bold voices, and bright minds from the worlds of finance, wellbeing, and beyond:

• Alison Main, Director, SVEF

• Poku Banks, Co-founder of the Gen Z Club

• Michael Whitfield, Founder, Thomsons Online Benefits

• Jessica Inskip, Host, Market Make Her

• Ellie Austin-Williams & Clare Seal, Co-hosts, Help Me I’m Poor

• Kalpana Fitzpatrick, Journalist & Author

• Emmanuel Asuquo, Financial Advisor & TV Personality

• Laura Moore, Financial Wellbeing Speaker

• Funmi Olufunwa, Founder, Hoops Finance

• Bola Sol, Financial Adviser & Author
  
  

Their expertise ensured that this year’s winners truly represent the best of the best.

What comes next?

Today, we honour those who’ve taken bold leaps and bright steps forward in reshaping financial wellbeing. The 2025 winners and shortlist are trailblazers inspiring a global community to dream big and act bravely.

We’ll be sharing more stories, lessons, and inspiration from the awards in the coming weeks. Until then, we celebrate this powerful movement and the people lighting the way.

Congratulations to every entry, shortlist, and winner - the future of financial wellbeing is bright because of you.