Money worries don’t stop at national borders. For a multinational company with more than 800,000 people across 58 countries, it became clear that financial pressures were touching every part of life – from mental health to day-to-day stability.
Employee feedback told a consistent story: people wanted to feel more in control of their money, but the support they’d had so far didn’t give them the confidence or everyday skills to get there.
So the organization set a simple, human goal: help every person – and their family – feel more secure about their money, wherever they live.
To make this a reality, the company partnered with nudge to offer financial education tailored to each person’s life stage, interests, and goals – available in 18 languages.
Support didn’t stop at the employee. Each person could invite up to five family members, helping households learn together. And if someone moved on from the company, they kept access for six months – a steady hand during a time of change.
Access needed to be simple. Single-sign-on made joining effortless, while a central wellbeing hub placed financial guidance just a click away. A global communications wave – from newsletters and Teams posts to social channels and digital screens – helped people discover what was available, with managers using ready-made toolkits to spark conversations.
Across the world, local masterclasses and webinars connected people to timely, relevant content, especially around moments like national budgets. Financial wellbeing champions began to emerge in places like Canada, Argentina, the UK, and the Philippines – creating safe, supportive spaces for honest conversations about money.
From the start, inclusivity shaped every decision. Sharing nudge with loved ones recognized that money decisions rarely happen alone. Offering access to leavers showed genuine care – not just for today’s workforce, but for people at every stage of their journey.
The response was immediate.
Within six months, 27,000 employees had engaged with nudge, reaching people in 36 countries – already half the annual target.
By year two:
Unique logins grew to 47,752 (+48%)
Active users reached 21,099 (+38%)
Repeat users climbed to 8,416
Nearly 14,000 people completed a Financial Health Check-up (+39%)
Localization reached 95% of employees by February 2024 and 99% by August
93% of countries across the network had engaged
But the most meaningful change showed up in people’s day-to-day confidence.
Overall financial health scores improved by six points. The UK saw its financial wellbeing gender gap narrow from 6% to just 1%. In Turkey, scores reached 81. Hundreds shared nudge with family and friends, and those facing redundancy were supported with financial resilience masterclasses.
Stories from around the world echoed the same message:
people felt more informed, more confident, and more able to make decisions that mattered to them.
This program showed that financial wellbeing isn’t a 'nice-to-have' – it’s a foundation for a healthier, more resilient workforce.
With the right support, financial education can be both global and deeply personal.
And when people feel more in control of their money, life feels a little lighter too.