A rewarding financial wellbeing strategy

Established: 1983

Industry: Technology

No. of employees: 10,200

The challenge

Cadence reward their global workforce for improving wellbeing as part of their financial wellbeing strategy. As employees accrue wellness points, Cadence contribute to their Lifestyle Savings Accounts (LSA).

However, Cadence recognized they needed to do more on improving awareness, understanding and engagement with the Lifestyle Savings Accounts (LSA) and closing the gap in global financial literacy. As a result, the team set out on a journey to educate, engage, and motivate their Taiwan employees, with the goal of expanding the accessibility of LSAs and enhancing the financial wellbeing of their community.

The solution

To increase LSA accessibility and improve the financial health of their community, Cadence joined forces with nudge to offer their employees in Taiwan, personalized financial education that supports people’s unique circumstances and interests while motivating action.
Cadence focused on three key pillars as part of their program:

Educate

Using tailored communications known as 'nudges', Cadence delivered targeted financial and benefit education to employees based on their preferences and interests, ensuring that the communication is timely and personalized to the individual.

Engage

To promote awareness and engagement with financial education and wellbeing, Cadence utilized various communication methods such as monthly newsletter emails and posters with QR codes that signpost employees to the nudge platform.

Encourage

Cadence provided a financial incentive through a LSA to reward employees who explore nudge and engage in the financial education to earn enough points to receive their LSA funds.