Nudgenomics provides unique people insight.

Money touches every part of our lives and Nudgenomics is our tool to help us track and analyse how.

Not only does this help us understand the behaviours and interests of our Nudge Community so we can develop and refine our service, it provides our Clients with unique insight about their people.

From their quarterly Nudgenomics report, our Clients receive a detailed and benchmarked analysis of how their different employee groups are engaging with their money and the Nudge service.

This helps our Clients refine their reward strategy and communication to match their people’s true needs and wants.

Nudgenomics analysis is prepared by our team of business psychologists and provides our Clients with unique:

  • Insight into their people’s needs, lifestyles and financial Dreams & Goals.
  • Understanding of their people’s communication preferences (email, SMS or WhatsApp) plus how and when they prefer to interact with their Financial Education and from what type of device.
  • Industry and geographical benchmarking to help assess existing and set new goals.
  • Pinpointing where their organisation may be experiencing engagement issues or communication gaps.