Financial Wellness: Avoiding Fool’s Gold – 6 Key Questions

There has been a lot of discussion and debate about last week’s comparison of the Financial Education providers market with the Californian Gold Rush. To summarise the article which analysed the market for Financial Education providers: There are a huge number of organisations now positioning themselves as delivering Financial Wellness; Financial Education provides the foundation

Financial Wellness – Beware of Fool’s Gold

Nudge Co-Founder, Tim Perkins, asks if the burgeoning market for Financial Wellness providers signals a new gold rush. A History Lesson On a recent trip to San Francisco, I spent some time at a fascinating museum learning about the California Gold Rush. Between 1848 and 1855, 300,000 people made their way to ‘The Golden State’

How Brexit is Affecting Financial Wellness

In the wake of an uncertain election result Nudge Co-Founder, Tim Perkins, looks at how Brexit is impacting Financial Wellness. One year on from the momentous decision to leave the EU and a very controversial general election later (more on that below!), there’s been little progress made in understanding the longer-term implications of Brexit for

The EU Referendum – A message for our Clients

One week on from the ‘Brexit Earthquake’ of the EU referendum, it feels like the initial shock, questioning and soul-searching is now being replaced by a period of planning.  Just a shame about the Westminster soap-opera! With almost 100,000 employees from Caithness to Cornwall and Kerry to Kent now relying on Nudge to help them

Nudge appoint Operations Director to support growth

Workplace Financial Education provider, Nudge have appointed Keir Tutt to the newly created role of Operations Director. After securing a number of major new clients bringing the Nudge community to almost 100,000 employees, Keir is joining Nudge to drive operational excellence for this community and their supporting employers. Tim Perkins, Co-Founder and Director at Nudge

How Nudge Theory relates to decision making

Thaler and Sunstein’s ground breaking work  on ‘Nudge’ theory showed how Behavioural Economics could help people make smarter choices about everything from saving more to eating more healthily. But what is it? Put simply, their evidence shows that telling people what to do (“You must pay this bill or else”) doesn’t work. Not only do

Launching financial education? 4 top tips to consider

Financial Education: what to consider So, you’ve decided you want to introduce a financial education programme. But you’re wondering: “What next”? There are a few things to consider but for now, here are the top 4. 1. Content Financial education programmes are generally agreed to support one of three layers: Layer 1: Pensions only Layer

4 ways to reach the financial education ‘unreachables’

In many cases, workplace financial education is a mechanism to identify wealthy individuals from whom funds under management can been acquired – and a very efficient mechanism at that! These higher earners, who unsurprisingly are predominantly older employees, provide easy pickings for some financial education providers as generally it is the case that: They have

IPG Mediabrands ‘nudging’ employees to Financial Education to complete Wellbeing Programme

Mediabrands, the creative media agency part of the IPG Group, are launching a financial wellbeing programme to their 381 UK employees. The programme is provided by financial wellbeing specialist, Nudge whose mobile technology will be providing personalised financial education. Esme De Courcy, Senior HR Business Partner, comments: “As part of IPG Mediabrands wellbeing programme, BALANCE,

Getty Images leads the way with Next Generation Financial Wellbeing Platform

Getty Images (‘Getty’), the world’s leading creator and distributor of still imagery, video, music and multimedia products, have upgraded to Nudge Global’s (‘Nudge’) latest Financial Wellbeing platform Nudge2. Getty launched personalised financial education in August 2014 since when the programme has supported Getty’s 300 employees with real-life events including paying off student debt, getting on